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AMY'S STORY

“At the age of 24, I took the leap and created Alma K, a brand with a simple vision: to create high quality skin care products based on unique, authentic botanical oils and extracts.

My vision of ‘quality’ was always about finding the right balance: natural, nourishing ingredients in perfect blends that bring amazing results, but also so easy to use, they fit right into your daily beauty routine.

I wanted to give that something extra in every jar, not just for the skin but for the soul. So began a journey of discovery that went much deeper than skin care, to the mind-body connection.

As someone who believes deeply in women’s empowerment, I am proud to have built a successful skin and soul care company, operated by mainly women, bringing unique, natural, nourishing and simply beautiful products to our fan base worldwide.” 
Amy Kafri, Founder & CEO

Alma K founder, Amy Kafri, was born in Italy to an entrepreneurial family in the fashion and hospitality industries, so she found herself immersed in stylish colors, textures, and the inside workings of business from a young age. 

Raised in Italy, Israel, and the US, her international upbringing offered exposure to cultural richness that inspires Alma K even today.

Amy’s love of cosmetics and beauty care, alongside her passion for body-mind wellness, spurred her to express her entrepreneurial roots. 

At the age of 24, she founded Alma K Dead Sea Minerals, devoted to the creation of products that nurture the skin and soul. 

Over the past decade, Alma K has flourished to become a nature-driven skin care company based in Florence, Italy and Tel Aviv, Israel.

Inspired by two beautiful cultures, the Alma K brand is a blend of the healthy wholesome Israeli lifestyle and Amy’s Italian heritage of luxury, quality beauty care.

Winter Routine skincare

I wanted to give that something extra in every jar, not just for the skin, but for the soul.

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