Alma K founder, Amy Kafri, was born in Italy to an entrepreneurial family in the fashion and hospitality industries, so she found herself immersed in stylish colors, textures, and the inside workings of business from a young age.
Raised in Italy, Israel, and the US, her international upbringing offered exposure to cultural richness that inspires Alma K even today.
Amy’s love of cosmetics and beauty care, alongside her passion for body-mind wellness, spurred her to express her entrepreneurial roots.
At the age of 24, she founded Alma K Dead Sea Minerals, devoted to the creation of products that nurture the skin and soul.
Over the past decade, Alma K has flourished to become a nature-driven skin care company based in Florence, Italy and Tel Aviv, Israel.
Inspired by two beautiful cultures, the Alma K brand is a blend of the healthy wholesome Israeli lifestyle and Amy’s Italian heritage of luxury, quality beauty care.